In today's era of social media boom, TikTok has rapidly developed into one of the most popular applications in the world with its unique advantages. TikTok has become an ideal place for young people to express their creativity, share moments and interact. Therefore, TikTok has also become an ideal promotion platform for many foreign trade factories and enterprises. This is the main reason why foreign trade enterprises must do it. Of course, this article also conducts a detailed analysis from the following three aspects:
1. Huge traffic market As of June 2023, TikTok has been downloaded more than 3.5 billion times worldwide, with more than 1.6 billion users worldwide, including 1.1 billion monthly active users. The United States is the country with the most TikTok users in the world, with more than 150 million users, and Indonesia is close behind, with 113 million users. As a globally popular short video platform, TikTok has a huge user base. (The above data comes from the Internet)
2. Traditional customer acquisition methods encounter bottlenecks. Traditional foreign trade manufacturing industries are all using the same method to find customers. Not only is the competition fierce, but there is no visible effect. This has become the biggest problem for foreign trade factories. Expanding new channels is the only way out. For traditional foreign trade manufacturing industries that want to build a global brand, TikTok can solve the problems of both 2C and 2B companies. Therefore, TikTok is a new outlet that traditional foreign trade companies cannot miss.
3. High marketing and advertising costs If you only rely on influencer promotion and advertising models, the publicity costs are too high and are not suitable for most foreign trade merchants. A large number of influencers and advertising will cost a lot of promotion fees to gain popularity, and negative news about influencers may also cause the product to be unsalable. Therefore, if foreign trade factories want to enter TikTok, obtain a large number of accurate customers, and obtain billions of traffic exposure from overseas Douyin, they must have a TikTok main account (at least one) with a certain number of fans and exposure. The operation effect will be better if multiple accounts form a matrix.
NetEase Foreign Trade Marketing Suggestions:It is very simple and convenient to create TikTok content now. You can do it with a mobile phone. As long as you are attentive and persistent in content output, it will be effective. You need to collect materials at ordinary times. For example, some foreign trade factories have advantages in filming the production process, because they have a complete industrial chain and rich content materials. Individuals can also go to the cooperating manufacturers to film the production process, but they need to negotiate with the factory in advance.
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