NetEase Foreign Trade has taken a series of measures to prevent and anti-spam emails to ensure the delivery rate and user experience of emails. Here are some key strategies and measures:
- Email content optimization：
- Avoid using keywords that trigger spam filters: Such as "free", "guaranteed", etc. These words are common in spam emails and can easily trigger the filtering mechanism.
- Control message size: Avoid emails that are too large. Oversized emails are easily judged as spam.
- Personalized email content: Use personalized information such as the recipient's name and company name to increase the pertinence and credibility of the email.
- Offer an unsubscribe option: Provide prominent unsubscribe options in emails to ensure the unsubscribe function works properly and give recipients the right to choose to avoid being mistakenly marked as spam.
- Email technical settings：
- Email authentication: Make sure to configure SPF, DKIM and DMARC records. These email authentication methods can increase the credibility of the email and reduce the risk of being judged as spam.
- Use professional email marketing software: Choosing a reputable email marketing software provider who often takes steps to prevent spammers from using their platform can help ensure email deliverability.
- Optimize sending habits：
- Control sending volume: Avoid sending a large number of emails in a short period of time, gradually increase the sending volume, and avoid sending a large number of new emails at once to avoid being judged as a spammer.
- Limit sending frequency: Avoid over-sending emails to the same audience and adjust the sending frequency based on the audience’s needs and feedback.
- Content design：
- Use appropriate image and text proportions: Avoid too many pictures in the email. Appropriate ratio of pictures and text can improve the readability and attractiveness of the email.
- Avoid all caps and multiple exclamation points: These formats may be recognized as characteristics of spam.
- Things to note when using links：
- Use trusted website links: Avoid using untrusted links or short links to ensure the safety and credibility of the link.
- Check link validity: Ensure that the links in the email can be accessed normally to avoid the email being judged as spam due to link problems.
- Email title optimization：
- concise: The email title should be concise and clear, highlighting the key points, and avoid overly long or overly complex titles.
- Avoid using exaggerated or sensational words: These words are easily identified as characteristics of spam emails.
- Data analysis and feedback：
- Follow email data: Understand the audience's reaction to the email by analyzing the open rate, click rate, unsubscribe rate and other data of the email, and adjust the email content and sending strategy based on the data.
- Handle user feedback promptly: For user feedback and complaints, handle and improve in a timely manner to avoid emails being judged as spam due to user feedback.
In short, NetEase Foreign Trade has effectively prevented emails from being judged as spam and improved the delivery rate and user experience.
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