To increase the mail delivery volume of NetEase Foreign Trade, you can refer to the following strategies and methods:
- Prevent emails from being judged as spam：
- When writing an email, pay attention to your wording and try to use simple, clear, truthful and objective language.
- Don’t use a lot of links and images to avoid triggering spam filters.
- Add unsubscribe copy to give recipients the option to receive or stop receiving emails.
- Manage sending frequency：
- Avoid sending messages so frequently that they may be considered spam or spam by your email service provider.
- The frequency of email sending should be appropriately managed at three levels: individual, team and enterprise.
- Teams and businesses should choose an appropriate email server to open SMTP when sending emails.
- Optimize email content and titles：
- Content needs to be engaging and relevant to your audience’s needs and interests.
- Use a personalized tone for your marketing and avoid being overly commercial or having irrelevant content.
- The email subject line needs to be concise and attractive to grab the reader’s attention.
- Manage delivery list：
- Confirm whether the recipient's information is relevant and try to carry out marketing promotion through personalized methods.
- Avoid sending to large numbers of irrelevant users to avoid being considered an abuse of email services.
- Maintain IP address and domain name reputation：
- Comply with email sending rules and laws and regulations to avoid IP addresses being blocked or blacklisted.
- Choose a regular email marketing service provider to regularly clean up your email list and maintain user relationships.
- Encourage user interaction：
- Encourage recipients to reply to your message and the email client may automatically add your email address to the address book.
- If the email has gone into the spam folder, the recipient should be reminded to mark it as not spam to improve sending reputation.
- Other strategies：
- Monitor and analyze email delivery rates to adjust strategies in a timely manner.
- Use message scoring and content inspection tools to further reduce the risk of messages being found as spam.
By following the above strategies and methods, you can effectively increase NetEase Foreign Trade's email delivery volume and enhance the effectiveness of email marketing.
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