The quotation is a very important negotiation tool in foreign trade business. As a quotation carrier for customers, it is also the medium between us and customers for price negotiations. The professionalism of the quotation also directly determines the customer's evaluation of the company's professionalism. Therefore, a standardized quotation that allows customers to quickly understand our product information is critical to whether the transaction is completed.
1. Contents of quotation
A complete quotation consists of three parts: header, body and tail. Header of the quotation: To display the company’s basic information, including the company’s name, address, phone number, etc. The main body of the product: mainly displays the basic information of the product and displays it completely according to these dimensions. The end of the quotation: generally contains some supplementary instructions on the sampling time and costs. It should be noted that the validity period of the quotation must be written, because the price of the product will be affected by factors such as raw material prices, labor costs, etc. Therefore, in order to prevent the price from being passive, we must add the "validity period of the quotation".
2. Classification method of quotations
Usually foreign trade companies will prepare a general quotation, putting the prices of all products together. However, an excellent quotation can be classified according to the different positioning of the product, the different marketing plans of the company, and the different categories of the product. The following is a reference for some dimensions:
3. Issues that should be paid attention to when making a quotation
Respect for customers: Add "To customer name" before the quotation header. Respond to customer questions: Respond to the customer's special needs and concerns and write them into the quotation to increase readability. Pay attention to content layout: avoid using too many colors and fonts. The paragraphs are clear and the pictures are of the same size. The format of the quotation: usually made in Excel, but it should be converted into pdf format when sending. If the customer needs comments, the Excel quotation can be sent. No template: the quotation has no fixed format, you can add some of your own. The idea is that considering the culture and customs of the client's area, it is best to use English: Unless the person has very good language skills, it is safer to use English.
English 
Chinese