NetEase Foreign Trade Express expands the search for long-tail words through "fancy", providing foreign trade companies with more accurate and extensive market coverage, thus continuously expanding the customer pool. Please see the detailed training video:
一、理解长尾词的重要性
- Long tail word definition: Long-tail words are search keyword phrases that are relatively long and contain specific segmentation information. They typically have lower search volume and competition, but provide more precise and targeted search results.
- Advantages of long tail words: Long-tail words can help companies more accurately locate target customers and improve conversion rates. In search engine optimization (SEO), optimizing long-tail words can comprehensively increase effective traffic.
二、拓展搜索长尾词的策略
- Utilize keyword research tools
- Use tools like Moz, Google Keyword, etc.: These tools can help companies mine product-related keywords and provide data such as search volume and competition.
- Analyze search intent: Understand the search intentions of potential customers to develop marketing strategies that better suit their needs.
- Leveraging SERPs (Search Engine Results Pages)
- Observe related searches: At the bottom of the search engine results page, other search suggestions related to the search keyword will usually appear. These suggestions can serve as inspiration for long-tail keywords.
- Analyze competitors: Observe your competitors' performance in search engine results pages, understand the long-tail words they use, and try to apply these words to your own search strategy.
- Combining user data and search behavior
- Analyze user search history: By understanding the user's search history and browsing behavior, you can discover the user's interests and needs, and then develop a long-tail word search strategy that better meets their needs.
- Pay attention to user feedback: By collecting and analyzing user feedback data, we understand users’ needs and expectations for products, thereby optimizing long-tail word search strategies.
三、在网易外贸通中“花式”应用长尾词
- Product page optimization
- Reasonably use long-tail words in the title, description, keywords, etc. of the product page to improve the page's ranking in search engines.
- Based on the search intent of long-tail words, optimize the content of the product page to make it more in line with the needs of potential customers.
- Advertising
- In the advertising of NetEase Foreign Trade, long-tail words are used for precise positioning to improve the click-through rate and conversion rate of advertisements.
- Regularly adjust long-tail words in advertisements to adapt to market changes and changes in user needs.
- Email Marketing
- In email marketing, use long-tail words to write email titles and content to increase the attractiveness and open rate of emails.
- Based on the search intent of long-tail words, formulate more targeted email marketing strategies to improve marketing effectiveness.
4. Summary
By "fancy" expanding the search for long-tail words and applying them flexibly in NetEase Foreign Trade, foreign trade companies can continuously expand their customer pool and improve their market competitiveness. This requires enterprises to continuously learn and explore new search strategies and technical means to better meet the needs of potential customers and achieve business growth.
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