According to customs statistics, my country's total import and export value in 2023 will be 41.76 trillion yuan, a year-on-year increase of 0.2%. Among them, exports were 23.77 trillion yuan, an increase of 0.6%. The overall operation of foreign trade is stable, with an obvious improvement trend in the fourth quarter. The foreign trade industry is still full of prospects and challenges. As the environment continues to change, marketing has become more and more important. Enterprises need to continuously expand new channels, introduce marketing tools, and improve customer acquisition efficiency.
A good tool can help us get twice the result with half the effort. How to choose customer acquisition software that meets your business needs? Keep the following suggestions in mind.
1. Product functions
First of all, it depends on whether the product has complete functions. Combining multiple customer acquisition methods to achieve a "combination punch" will be more effective. For example, customs data to find customers, social media marketing, overseas independent website promotion, etc. NetEase Foreign Trade provides you with multi-dimensional customer search channels, including global search, customs data, search engines, exhibition data, maps to find customers, social media customer acquisition and other customer discovery channels to help quickly find overseas buyers.
At the same time, NetEase Foreign Trade provides foreign trade companies with multi-channel ways to reach customers, including intelligent email marketing, WhatsApp, Facebook social media marketing and other methods, helping companies reach all-channel marketing and develop customers efficiently and intelligently.
The online CRM management system integrates full life cycle customer management including intelligent recommendation, lead cleaning, old customer retention, and business opportunity follow-up, helping enterprises to efficiently manage customer resources and improve the conversion efficiency of omni-channel customer activation. Foreign trade companies can acquire, market and manage customers worry-free and efficiently throughout the entire chain.
2. Product ease of use
Many foreign trade customer acquisition software systems are very complex and have many functions, but they are difficult to operate. For foreign trade companies, training their employees also requires a lot of time and labor costs. A simple and easy-to-use software can greatly improve the efficiency of enterprise employees.
3. Service quality
When choosing customer acquisition software, it is recommended to communicate with the service provider first to understand whether their solution meets your needs, whether they will provide some customized service solutions, and whether they have some successful cases and real customer feedback to provide Learn and refer to. For example, NetEase Foreign Trade has a complete after-sales service system. From implementation and delivery to consultation and training to how to improve the overall service quality, professional personnel provide one-on-one answers to customers, so that customers can use it with peace of mind.
4. Cost-effectiveness
Finally, the cost for foreign trade companies to acquire customers varies depending on the company's own circumstances. You can choose a service provider that suits you based on your actual needs, and choose a cost-effective service provider within the cost range. NetEase Foreign Trade has different pricing plans for different companies, allowing every foreign trade company to enjoy efficient and satisfactory services.
In the foreign trade industry, the foreign trade environment and market are constantly changing. Only by continuing to learn new market trends and information technology and being good at using foreign trade tools can we maintain competitiveness and go long term.
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